Lube colombia

According towards the marketing approach (Kotler together with Armstrong 2004), it is important for the planning associated with the services to become presented by the marina (as well as by some other organization) – to start with an understanding of typically the needs and desires associated with the target market. In this particular way, it will get possible to supply the needs of the target industry in a new manner that will please this.
During the course of this preliminary study (Raviv, 2001), which reviewed customer full satisfaction with the services with the marinas in Israel, keepers of sailing vessels ended up expected about the mixture of services offered on the marina. Using the aspect analysis, we discovered 6-8 factors that describe 69 percent of this variations of all the items of which comprised this sample (see Appendix A for typically the detailed results of the factor analysis). The variables were:
Safety and professionalism, value of parking, cost of member club, environment protection in addition to cleanliness, crowding, ease of admittance, in addition to use of data.
The very first factor, basic safety and seriousness, was made up of of the particular following goods in typically the questionnaire: Professionalism and trust of riva employees, knowledge of flotta employees, complimentary shown by employees, security of flotta as some sort of place to help leave boats, basic safety of marina as a place of leisure, and compliance together with