Lube colombia

According on the marketing approach (Kotler in addition to Armstrong 2004), it is usually important for the planning of the services to be given by the marina (as well as by any other organization) – to commence with comprehension of often the needs and desires regarding the target market. In this kind of way, it will be possible to supply the wants of the target industry in a manner that will will gratify the idea.
Throughout the course of the particular preliminary analysis (Raviv, 2001), which reviewed customer total satisfaction with the services with the marinas in Israel, proprietors of sailing vessels were being requested about the mixture of services supplied with the marina. Using some sort of factor analysis, we identified 6-8 factors that explain 69 percent of this differences of the objects that comprised the sample (see Appendix A new for this detailed results of this factor analysis). The factors were:
Safety and professionalism, value of parking, worth of fellow member club, ecological protection and even hygiene, crowding, ease of admittance, and use of information.
The primary factor, basic safety and professionalism and reliability, was made of often the pursuing items in the questionnaire: Professionalism and trust of riva employees, information of marina employees, service shown by simply employees, basic safety of riva as a new place in order to leave boats, basic safety associated with marina as a host to entertainment, and compliance togethe