Lube colombia

According on the marketing approach (Kotler together with Armstrong 2004), it is usually important for that planning of the services being offered by the marina (as well as by some other organization) – to start with a comprehension of typically the needs and desires of the target market. In this specific way, it will turn out to be possible to supply the requirements of the target marketplace in a manner that will will please that.
Through the course of this preliminary investigation (Raviv, 2001), which reviewed customer satisfaction with the services from the marinas in Israel, keepers of sailing vessels had been requested about the combination of services provided from the marina. Using some sort of factor analysis, we located 6-8 factors that clarify 69 percent of the particular variances of the items of which comprised often the questionnaire (see Appendix Some sort of for the particular detailed results of this factor analysis). The aspects were:
Safety and professionalism and reliability, value of parking, price of participant club, ecological protection in addition to hygiene, crowding, ease of entry, and use of information.
The primary factor, safe practices and professionalism and reliability, was composed of this pursuing things in typically the questionnaire: Professionalism of flotta employees, understanding of marina employees, politeness shown by way of employees, basic safety of marina as a new place for you to leave boats, basic safety involving