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According for the marketing approach (Kotler and Armstrong 2004), it is usually important for any planning regarding the services being supplied by the marina (as well as by some other organization) – to get started with an understanding of typically the needs and desires regarding the marketplace. In this way, it will get possible to supply the wants of the target marketplace in a new manner of which will meet it.
During the course of often the preliminary analysis (Raviv, 2001), which analyzed customer full satisfaction with the services in the marinas in Israel, masters of sailing vessels were being requested about the combination of services presented from the marina. Using a new aspect analysis, we identified 6-8 factors that explain 69 percent of this variations of all the objects that comprised often the sample (see Appendix The for typically the detailed results of the particular factor analysis). The factors were:
Safety and seriousness, value of parking, cost of member club, the environmental protection together with personal hygiene, crowding, ease of admittance, and even use of information.
The very first factor, security and seriousness, was made up of of this adhering to things in the questionnaire: Professionalism and reliability of riva employees, knowledge of flotta employees, courtesy shown by way of employees, safety of costa as a new place for you to leave boats, protection of marina as a host to enjoyment, and compliance with security guidelin